Microsoft Dynamics 365 CRM Improves Performance Of Your Sales Team

Say you have a long list of customer-related things that requires your attention. As a small business owner, you know that it is vital to have a good CRM in place to seamlessly manage your customer relations. You know that you’ll need a business solution that provides all the standard functionalities like the quintessential sales and marketing tools, communication, customer support, and much more than that.

Apparently, Microsoft Dynamics 365 CRM is that one-stop all-inclusive solution. This CRM brings a variety of functions including marketing, sales, and customer support under one roof.

What Is Microsoft Dynamics 365?

Microsoft Dynamics 365 is a user-friendly interface that can help increase user adoption due to its similarity with other Microsoft products. Due to the fact that it offers executives valuable insights into performance and opportunities through its business intelligence platform, Dynamics 365’s CRM apps have millions of users worldwide. Literally, many small and mid-size businesses swear by Dynamics 365.

While its core aim is to help companies facilitate business relationships with customers, prospects, and team members with its collection of cloud apps to help manage a variety of business processes, from sales to operations to accounting, it also gives employees the practical tools they need to be more productive, enhances customer relationships and increases business.

5 Benefits of Dynamics 365
Microsoft Dynamics is but one CRM among many CRM products; however, this CRM has some distinct features that are absolutely suitable to upgrade your customer relations to the next level. Here are five of the top benefits this CRM has to offer:

1. Allows for an Easy Build and customization of your eCommerce site:
You can easily customize your eCommerce site through 365 Commerce’s built-in web-authoring and development tools included in the Store Starter Kit (SSK). Moreover, the CRM has a flexible architecture, pricing tiers, and deployment options so you can tailor the platform to your budget, team size, and KPIs.

2. Enhances customer experience:
Dynamics 365 CRM allows you to be on top of customer behavior, relationship management, new customer acquisition, and retention of existing customers. This means that you can provide customers with the right kind of support, drive engagement from them, adjust your marketing plans, and improve your leads and sales.

3. Scales-up Easily:
Being that the platform is on the cloud, you won’t have to worry about physical space or hardware requirements when the time comes for you to add new software or scale up your business.

4. Allow You to Purchase Individual CRM Applications:
If your business is not in immediate need of the full Dynamics CRM experience right away, then you can only purchase the apps that you need to start improving your customer relationships. It is often cheaper to choose individual apps instead of opting for the whole packages which can cost over $100 per user, per month.

5. Fully Integrates With Other Microsoft Products:
This CRM easily integrates with other Microsoft products! As a result, companies can move from Dynamics 365 to Outlook for communication, to Power BI for data analytics, or to SharePoint for documentation.

The best thing about this is that you and your employees can move easier between apps. This will also have employees spending less time transferring data between applications and when learning new platforms.

Two Things to know Before You Opt for Dynamic 365

Unfortunately, even the greatest things require some form of caution.
You cannot simply purchase software and expect to get started on it. Here are certain things to consider before acquiring this CRM.

1. Non-Microsoft users
If Microsoft products are not the primary tools you use to provide goods and services, you’ll probably have to deal with some compatibility issues. This may result in you or your employees spending too much time inputting data.

2. If You Don’t Have an Existing Process in Place
You may find using the platform a struggle if you don’t already have a sales process in place. An important feature like a data tracking mechanism or procedure might not be in place to capture customer data, potential leads, and other valuable information for the sales funnel. If this is your situation, it is best to have a pre-defined process in place that supports your customers and allows you to gather actionable data. By doing so you’ll be able to get a lot more out of the platform.

Wrapping it up

Because of Microsoft Dynamic 365’s many great features and tools, it is suitable for businesses across all ranges, especially small and midsize businesses. As a business owner you can take advantage of the many benefits it has to offer, but also make sure it you make a well informed decision.

If you would like to know more about how Microsoft Dynamics CRM can work for your business, we can provide you with a free demo and consultation.

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